Joico Defy Damage Protective Shampoo or Conditioner, for Dry Damaged Hair, Cleanses Curly, Colored, or Frizzy Hair, with Moringa Seed Oil, Sulfate Free, Heat Protectent

Price: $23.99
(as of Mar 10, 2024 16:32:12 UTC – Details)

From the manufacturer

JOICO DEFY DAMAGE BOND BUILDING HAIR CARE SYSTEM

Put protection from daily heat styling, UV exposure, and environmental pollution right into your hands with the breakthrough at-home care collection that transforms lackluster locks into healthy hair you can instantly see and feel. The perfect daily and weekly regimen for dry, damaged hair.

WHAT’S INSIDE?

SMARTRELEASE TECHNOLOGY

Our liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin.

PROTECTIVE LIPID

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage.

MORINGA SEED OIL

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair.

ARGININE

A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

SEE & FEEL THE DIFFERENCE

The Next Generation of Bond Building

FOR BOND STRENGTHENING & COLOR LONGEVITY
DEFY DAMAGE PROTECTIVE MASQUE

When it’s time to dive deep with a hair repair treatment for dry, damaged hair, this Protective Masque infuses each strand with a brilliant, bond-strengthening defense system that never weighs hair down. You’ll see and feel the transformation on contact, with less breakage, protection from heat styling, color longevity, instant softness, and glorious shine.

Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.

See it. Feel it. Believe it.
HERE’S WHAT YOU WILL LOVE

– Strengthens & Rebuilds Bonds

– 80% Less Breakage*

– 5X Stronger Hair*

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

Is this is sulfate free?

Yes! We are free of SLS/SLES sulfates.

How long will it take to see results?

Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.

Is this good for curly hair?

Yes! Joico’s Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.

Will the products help my hair color last longer?

Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

Product Dimensions ‏ : ‎ 5.33 x 5.33 x 20.32 cm; 286.33 Grams
Date First Available ‏ : ‎ Aug. 14 2020
Manufacturer ‏ : ‎ JOICO
Place of Business ‏ : ‎ Mississauga, ON L5N 6C3, CA
ASIN ‏ : ‎ B087FBL23H
Item model number ‏ : ‎ J16266
Country of origin ‏ : ‎ USA